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The
trade mark TARTAN was
born with the intent
to
spread a style not only a young people fashion.
We've
been thinking wearing a simple t-shirt
is
a way to distinguish from the masses
and
it can communicate thoughts and passions.
TARTAN
is the casual style and streetwear for those
subcultures
as Mods, Skinheads, Scooterists, Ultras...

Wearing
TARTAN
means identify yourself in
strong
feelings: singing loudly in the terraces,
drinking
a pint of beer in a pub,
riding
a Vespa or a Lambretta scooter
instead
of a noisy, updated scooter.
TARTAN
implies musical and sport's icons, events,
people
coming from the 60ies and 70ies.
TARTAN
proposes a simple but
original
style in which we represent our way of life.
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